ABOUT AIFA
OUR PEOPLE
About AIFA
Our People
Chris Cummings - Director General
**Winner of the Money Marketing Financial Services Awards 2008: Outstanding Contribution to the Industry**
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About Chris
Chris Cummings was appointed as Director General of AIFA on 1st June 2005. It is his drive, tenacity and direction that has established a campaigning style of lobbying for the trade body which has earned AIFA and its members industry wide respect, opened doors for discussion and ensured the opinions of the professional advice community are heard amongst the decision makers. Speaking out on the issues that matter, his focus is on: representing the professional advice community to bring about fair and proportionate regulation and a better business environment for intermediary firms. Detailed issues include delivering a Compensation Scheme that is financially sustainable, an Ombudsman Service that is fairer to firms and affordable, proportionate and independently scrutinised FSA costs, the retail distribution review and making sure the professional advice community gets a fair hearing in Europe. His key themes have been: reputation, a fairer deal, and putting beyond doubt the role and value of financial advice.
Chris joined AIFA in 2003 to form AMI (the sister association of AIFA, for mortgage intermediaries). Within two years, he firmly established AMI as the leading trade association for mortgage intermediaries taking it from a standing start representing over 80% of mortgage intermediaries.
He was previously Marketing Director of Sun Bank plc, and was tempted into banking having spent two years at PwC as a management consultant advising financial services firms across the spectrum. Prior to this he was with PPP Healthcare and at Mercer Fraser where he was a management consultant serving clients in financial services – and aerospace!
He writes regular columns for the trade press and is a highly sought after industry speaker.
Talk to Chris about:
Chris has an in depth knowledge of financial services, has published two books on regulation and will comment on all AIFA issues. He has particular interest in:
- Financial advice
- Developing profitable, sustainable firms
- Regulation and policy
- Management practice
- Financial services industry
- Retail distribution review
- Stakes in the ground
- European financial services policy
Work: 020 7826 9039
Email: chris@aifa.net
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